5 Exciting Web Design Trends for 2022.

December 17, 2021

The year 2022 is nearly upon us. It's time to start putting together a list of trends that we can expect to go big in the world of web design.

This May, Google launched its Page Experience update, which puts a lot of emphasis on user experience when it comes to ranking websites in its listings.

In the world of web design, this can not be underestimated. UI and UX designers now need to put a lot of focus on elements like page loading speed, interactivity, and visual stability…or risk seeing their websites falling from the first page of Google.

We think 2022 is the year in which websites that put their emphasis on clarity, simplicity, and engaging interactive content are the websites that will gain traction in the market. 

So what trends will dominate 2022? We've compiled a list of the top 5 web design trends we predict will grow next year.

Let’s dive in.

Modern Minimalism.

The Less is More.

Minimalistic design has evolved over the last few years, especially within the web design community. It gained popularity thanks to its simple, professional look and the benefits that come with it, like faster page loading speeds.

According to a 2021 survey by GoodFirms, 84.6% of web designers named crowded web design as the most common mistake made by small businesses. Making a minimalist approach one of the safety pills for reducing bounce rate.

Minimalism is more than just a trend. It's natural for people to appreciate things that are functionally simple and aesthetically pleasing.

Minimalism is a style that creates a balance between simplicity and functionality. The idea behind it is to keep out all the unnecessary information and focus on what’s important. Most designers would say that the purpose of an effective minimally designed web page is to layout the content in a way that no single element distracts attention from the visual hierarchy of the page.

The main principles of minimalism in web design:

  • lots of empty space;
  • User-friendly interface;
  • hidden navigation;
  • no more than three colors at once;
  • experimentation with fonts;
  • no excess detail such as color transitions, shadows;
  • fewer buttons;

While the minimalist design has its benefits, the approach is not for everyone or every business.

Flat designs often fail to communicate to users which elements are selectable or clickable. Too little white space leads to a feeling of clutter and lack of order. Too much white space can lead to a lack of focus on content. Balance is the key.

Essentially, if you’re offering one product or service, minimalism can make it easy to convey your message to the user. However, if you have a content-rich site that requires interaction, it’s OK to choose another approach.

Retro Web Design. 

Old is new again.

We live in an uncertain world where technology and culture advance at such a pace that it makes it hard for an average person to keep up.

That's why we see more and more UI designers looking for ways to replicate the feeling of a bygone age through typography and visuals: "80s" typeface, pixelated photos and logos, or Ken Burns effects. Making retro and vintage designs becomes increasingly popular.

What makes retro design styles work is the sense of nostalgia they invoke with users visually. Pair that emotion with the modern user experience and usability principles and you’ve got a website that feels warm, personal, and unique.

Using simple geometric shapes or muted color schemes is usually enough to create a vintage look.

Retro typography will continue to be a favorite. In order to get that authentic, nostalgic feel for your site, using fonts from the 80s and 90s may be a great choice.

Accompany all that with clean abstract illustrations or images that recreate the feeling of antiquity and you have a creative website that looks fresh and authentic.

Although in some industries such as medicine, retro design just wouldn't work, because it doesn't align with the consumers' expectation of cutting edge technology, it truly comes to life if representing a brand or product that evokes retro memories.

While we're used to constantly searching for new and innovative ideas, sometimes, looking back is how you find the greatest inspiration.

Interactive Web Design.

Interactive, engaging design is on the rise with interactive buttons, sliders, and visuals being used to engage visitors. We expect this trend to continue to be at the heart of responsive web designs in 2022.

Web pages are crisp and clean, with an emphasis on scrolling rather than clicking. Subtle animations are becoming much more common as well as a minimalist approach to typography. This trend may be seen as a backlash against the "bigger is better" design that dominated much of the 2010s.

From the old text-based websites web design has evolved into something far more dynamic, multi-functional, and useful. The most popular websites have become highly usable, with many different features.

The whole point of interactive and engaging web design is to make the user feel more involved and invested in the content.

Thus, it makes sense to use eye-catching graphics and videos rather than simply text. When users scroll, they are taken on a journey through the entire page with animations and visuals serving as storytellers. Images no longer serve only as visual elements but also as an interactive tool for users to explore more information. Creating a simple layout with easy-to-follow navigation in combination with engaging visuals and typography will satisfy even the most sophisticated user.

DIY Website Builders.

With the demand for web developers increasing, the availability of websites is decreasing. Designers are now in high demand as they can make more money from one project than what they would make from a year's worth of projects. To quickly get a website up and running this trend has caused many people to turn to Do-It-Yourself website builders as an alternative. And there is no sign of this trend declining in the near future.

With services like Squarespace or Shopify, people are able to design and publish their websites with ease. A big advantage of using website builders is that there are no special skills like coding, programming, or designing required to set up a website. People with no knowledge about coding or programming can still be able to make a website. 

On the other hand, the disadvantage of using website builders is they are not ideal for professional businesses, because they lack SEO coding and quality design and content. DIY websites are generally slower than professionally built websites which can lead to a lot of lost revenue for business owners.

In conclusion, DIY website builders are a great way to create a small website for your business or personal use. But when it comes to creating a website as a lead generation or a sales tool, it may be a good idea to hire a professional web designer.

Website Load Time and Page Speed.

This trend is what inspired this article. It appears on top of the trend lists year after year and we expect it to continue to be true in 2022.

The patience of web visitors is steadily decreasing. Websites are getting shorter and more visual.

This can be attributed to the prevalence of smartphones, tablets, and other mobile devices that make access to information faster and easier. Users expect fast experiences, and search engines like Google are using page speed as a ranking factor when evaluating websites.

According to Google "As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%."

There are a few relatively easy steps that you can take to get a page load faster:

  • Compress images
  • Condense HTML, CSS, and JavaScript code
  • Use a content distribution network (CDN)

Faster page load creates a better user experience, thus reducing the bounce rate and increasing the chances for your website to appear higher in search results.

Conclusion.

The web design industry is constantly changing and evolving. What seemed fresh and unique yesterday can become outdated overnight. Designers are using new techniques to create websites that would stand out in order to compete in today's market.

It's crucial to understand that besides being aesthetically pleasing, the design must be easy to navigate, and accessible for all customers. A website is an essential tool for any business. A professional web designer can help you develop a website that will provide the best possible experience to your customers, improve search engine rankings and boost your business visibility. That's why hiring a professional web design company such as Zorka Web is the best call.